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Hervé R. AUCH-ROY
16447 Wikiup Road, Ramona, CA 92065 USA
Email (business): herve@calarosbay.com
Email (private): herve.auchroy@gmail.com
Skype (business): calarosbay
Skype (private): herveoffice
Mobile phone: +1-510-209-0563
Experience:
June 2007 – Now: CalaRos Bay (Ramona, CA – http://www.calarosbay.com)
- Founder and Principal Consultant
California based consulting activity specialized in high technology services and systems (Embedded Systems, Semiconductors, Biometric Systems, Software and Development Tools, Enterprise Software, Cloud Computing, Audio/Video Systems, Renewable Energy Systems).
Product definition, management and marketing, training, demonstration, application engineering management, trade shows support, web site definition, consulting, mentoring, merchandising.
September 2010 - May 2011: Orcanthus North America, Inc. (Ramona, CA – http://www.calarosbay.com/examples.html)
- Founder and CEO
Orcanthus North America, Inc. was the result of a tentative partnership with Orcanthus France and Id3 Semiconductors, two companies located in France, in an attempt to establish a Distribution and Support Platform for USA, Canada and Mexico of all Orcanthus and Id3 biometric products and tools.
Company creation, financing and launch, website design and implementation, trade shows organization and operation (“Biometric Expo” in Tampa, FL and “ISC West” in Las Vegas, NV), merchandising (pens, mugs, hats), partnership setup with companies in USA, Canada and Mexico, customer visits and demonstrations, application engineering management.
Orcanthus North America, Inc. was dissolved in May 2011 to look into a better structure to address the North American market. For more details, contact marcom@calarosbay.com.
April 2006 - May 2007: Ikanos Communications (Fremont, CA - http://www.ikanos.com)
- Sr. Product Manager
Product management, sales training, customer presentations for ADSL2+, VDSL2, EPON and GPON Triple Play and
Quadruple Play gateway solutions for data, voice, IPTV and WLAN (802.11a/b/g/n).
April 2005 - March 2006: RGB Spectrum (Alameda, CA - http://www.rgb.com)
- Sr. Product Manager
Video wall controllers for Audio/Video and Real Time Applications such as Command and Control Centers, Battlefield
Simulators, Communication Hubs.
Product management, product marketing, sales training, customer presentations for video processor systems (RGB, DVI,
MPEG2/4).
April 2004 - March 2005: MBA completion / Technical Marketing Consultant
Completing MBA and Support to Products Definition and Introduction
Read my MBA Memoir about the Starbucks Corporation.
January 1997 - March 2004: Oki Semiconductor (Sunnyvale, CA)
- Sr. Application Engineering Manager (February 2002 - March 2004)
Directed the Third Party ARM Compatible Tools qualification program:
Identified new partners based on tools features and customer feedback, Directed the tools qualification and RTOS porting with third party companies, Directed reference designs (ARM-based motor control, CAN network dashboard control, Bluetooth PCMCIA and printer, USB On-The-Go, VFD Display).
Prepared new product proposals for Telematics Gateway, Motor Control, Ethernet, Storage ATA/ATAPI, Biometrics.
Implemented new internal procedures. Improved the ASIC Die-size estimate procedure for better accuracy and shorter turnaround time. Prepared ASIC Sales training and customer presentation collateral.
- Product Marketing Manager (June 1998 – January 2002)
Computer Telephony Integration - ARM-AMBA System Integration Platform - Networking Devices
Computer Telephony Integration:
Prepared all collaterals, and tools development project proposal (hardware and software architecture, vendor selection, budget, schedule). New product definition and pricing.
ARM-AMBA System Integration Platform:
Directed the Oki ARM-AMBA integration platform promotion (Oki uPlatTM) for ASCP and ASIC activities (positioning, sales training, customer visits, and negotiations with third party design centers).
Directed the System Level Integration engineering activity for ARM AMBA based Integration platform and methodology (Oki uPlatTM) between design centers in Sunnyvale, CA and Pittsburgh, PA.
Networking Devices:
Provided Sales and FAE training, Customer visits and demos for 10/100 Ethernet 8-Port MAC, 622Mbps ATM Framer and SAR (Segmentation and Reassembly).
- Project Manager (January 1997 – April 1998)
Directed business opportunity and technical research for the ARM based multimedia communication systems program study (Video conference, Voice-over-IP).
1990-1996: Thomson Multi-Media (France)
- ASIC Design Project Leader
Verilog/VHDL/Assembly designs (MPEG2 Video Encoder, Digitally Assisted Television and Pay TV Decoder). Key contributor in resolving the MPEG2 Video Encoder System debug issues.
- Sr. ASIC Design Engineer
Designed the Thomson Digital Home Bus device (Verilog).
1988-1990: MG Electronique (France)
- Sr. Design Engineer
Designed a temperature controller for plastic injection press using Philips 80C52mP.
Defined a Portable Insulin Pump and Microwave-based Cancer Tumor Heating products.
1978-1987: IBM Corporation (France & USA)
- Project Leader
Selected as liaison between Poughkeepsie, NY USA and Montpellier, France, for BIST implementation within large systems, for multi chip modules IBM 309X. Designed ASIC for Built-in Self Test (BIST).
- System Sales Engineer (IBM France Marketing – Paris, France)
Provided technical sales support for IBM CAD Software (CAEDS).
Education:
RETECH 2009 Certification (2009)
America Council On Renewable Energy, Washington DC (ACORE - http://www.acore.org/)
Product Marketing and Management Certificate (2004)
Association of International Product Marketing and Management, California (AIPMM - http://www.aipmm.com/ )
Certified MBA (2005)
International Certification Institute, Greensboro, NC (http://www.certifiedmba.com/)
MBA (2004)
American Management and Business Administration Institute University, Cambridge, MA (AmbaiU - http://www.ambaiuniversity.net/)
IBM Corporation Sales Academy (1987)
Training on Sales and Customer relationship techniques
MSEE (1984)
Conservatoire National des Arts et Métiers, France. (CNAM - http://www.cnam.fr/)
BSEE (1978)
Institut Universitaire de Technologie, Montpellier, France (http://www.iutmontp.univ-montp2.fr/)
US citizen
French citizen
